Nestled between the peaceful countryside and the dynamic Porto coastal region, it grew with the people of the region, taking pride in their work and their roots. Passionate, enthusiastic and loud, it makes its presence felt and inspire trust. Like Portuguese artists, singers, designers, architects, it brings a modern and timeless creativity to all its customers, without ever losing sight of its roots both through its chain of shops and its thousands of multi-brand partners who sell its clothes worldwide. There’s nothing stopping you from owning the best jeans in the world!